CAANZ EFFIE Awards posters by DraftFCB.

Imagine for a second, you’re a highly awarded New Zealand Creative Director. You’ve been on award juries slash cocaine benders with the big hitters of the industry. And right now you’re sitting in your Auckland office, deciding which shows to enter, post-Cannes.

An email pops up with an image.
An image of a dog.
Your dog. 
Or your child. 
Maybe it features your wife. 
Or maybe staring back at you from your inbox is ya mum.

Somehow, DraftFCB Auckland managed to convince famous Creative Director’s family members to stay tight-lipped about posing for the EFFIE entry posters and emails. Some are a bit naff, but Justin’s brother and Paul’s dog are pretty classic.

Via Campaign Brief.