VW: The Dark Side.

While it’s a little heaps corny at times, the idea behind the latest Greenpeace campaign is kinda sweet. And educational. And easy to participate in.

According to the research, VW - every designer’s favourite car brand - is a bit of a greenwashing, carbon spilling, dolphin killer*. And Greenpeace - every armchair activist’s favourite protagonist - is gathering support to make them change their ways.

To do this, they’ve parodied the hugely popular VW: The Force viral and created a site around enlisting young jedis (their words, not mine). It’s simple, viral and rewards active participation and sharing. Not only do you get to help save the planet, ultimate enablers get a t-shirt. Yuss.

Take thirty seconds to chip in and be part of a pretty cool, if not a heavy-handed-on-the-Star-Wars-themed campaign, now. Oh, and the second part of the video is also on the site. 

*may be an exaggeration.